DOESN’T FIT
STRIDE
A product launch with a point of view
Small frame.
Big mistake.
Some things were never going to fit.
STRIDE
OBJECT 01 / UNCONTAINED
BUILT FOR WHAT’S NEXT
RUN PAST
THE LIMIT.
For the part of you that never
stays inside the lines.
S—01 / EVERYDAY RUNNER
NO FRAME REQUIRED.
CONTENTS UNKNOWN
PULL TO REVEAL.
Not made to fit in. Neither is the experience.
STRIDE / THE CONCEPT
Room for something different.
Independent design concept. Original AI-assisted product artwork. No products are for sale. Design and interaction by Lee Shimony.
Different brands. Same choreography.
Product, logo, copy and palette change. The interaction stays the same.
Two fictional brands / one reusable launch system.